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VerseOne Distribution – Why Nigerian musicians are losing revenue on their music videos [ARTICLE]

Musicians in Nigeria are known to be very enterprising and desire to gain an international reputation or at least be able to reach out to their fans in the diaspora or acquire new fans through their music like musicians such as Burna Boy, Tekno, Waje, Cobhams Asuquo and others.

VerseOne Distribution - Why Nigerian musicians are losing revenue on their music videos

VerseOne Distribution – Why Nigerian musicians are losing revenue on their music videos

In the music industry today VerseOne Distribution is one of the very few digital music distribution platforms that allows artistes to distribute musical works to up to 280 store endpoints including digital streaming, digital downloads, airlines, prisons and correctional facilities in the US among others, of particular advantage is the advanced distribution of music videos to major music video platforms.

On March 29, 2018, Apple rolled out its “music videos” section on apple music making it possible for its users to watch music videos within the apple iTunes app. As of June 2019, Apple iTunes had 60 million subscribers worldwide and 255 million paid streams. As of April 2020, iTunes offers 60 million songs, 25,000 TV shows, and 65,000. Submitting music videos to this pool allows paid iTunes subscribers to watch music videos without having to leave the platform.

On the other hand, on Spotify, there are 286 million monthly active users according to the company’s Q1 2020 report. Of these, 130 million were Spotify Premium subscribers, while Spotify may be one of the more popular streaming platforms among young people, it doesn’t yet allow for distribution of music videos.

VerseOne Distribution - Why Nigerian musicians are losing revenue on their music videos

VerseOne Distribution – Why Nigerian musicians are losing revenue on their music videos

Tidal which currently has about 240,000 music videos and present in 53 countries is gradually turning itself into a significant video hosting platform and a major source of video content for its 5 million users (estimated).

It is worth noting that Amazon is currently the highest paying digital streaming platform for artists and amazon music video pays 35% more per music video stream compared to audio. With 55 million users, Amazon is positioned to overtake Apple Music and its 60 million subscribers to become the second-biggest music streaming service in the world, behind only Spotify, which reported having 130 million paying subscribers and 286 million total monthly users as of January 2020.

VerseOne Distribution is uniquely positioned to help record labels and artistes take advantage of these unique opportunities to maximize their income generation and earn more royalties on their musical works.

If you are currently using a local music distribution service you should ask them to clarify their offerings for video distribution, otherwise, for a truly global music distribution service for both audio and video assets, consider joining VerseOne Distribution.

How to Distribute your music on VerseOne Distribution

  1. Visit http://verseone.net
  2. Navigate to http://verseone.net/enter-distribution fill a short application to tell them about your music and catalog.
  3. Their onboarding quality control team reviews your application.
  4. Once you are approved, a contract will be sent to you via email for signing.
  5. After contract signing the onboarding process begins, and account is created on the platform to allow you upload your own music, view analytics and access royalties. 

Supporting services provided by VerseOne Distribution includes the following

  1. Improved video encoding and delivery.
  2. Daily analytics for both streams and downloads from Spotify Insights, Apple Music Insights, Deezer Insights, Amazon Insights, Pandora Insights on every product released on our platform.
  3. Improved playlist pitching. 5. Free UPC/ISRC codes.
  4. Improved assets customization, and delivery options.
  5. Audio tracks can be distributed to 280 delivery store endpoints. We hope you have a fulfilling experience at VerseOne Distribution. 

An abridged list of partnered stores can be found below.

7Digital • beat.no

• Buecher

• Ex Libris

• Grandpad

• Global Radio

• NEC • MyMelo

• Onkyo

• Weltbilt Akazoo Amazon V

• amazon.com

• Amazon Prime Music

• Amazon Music Unlimited

• Amazon Ad-Funded Streaming Service Anghami Apple Music V Audible Magic V AWA Beatport

• Beatport +

• Beatport X

• Beatport Pro Beatsource

• Beatsource +

• Beatsource X

• Beatsource Pro

• Beatsource Link

• Beatsource Link Pro

• Beatsource Link Pro+ Bleep BMAT Boomplay Brasbeat Bugs! Deezer Dub Store Sound Inc. Dubset Media

• MixBank Facebook Instagram Music Fizy V Google Play Music Gracenote Groovefox

HighResAudio Hits NL Hungama V

• Wynk

• Gaana IAM+ iHeartRadio US iMusica (Claro Musica) iTunes V Jaxsta

JioSaavn Joox Juno Download KKBOX

• KKBOX

• HMV Japan

• UTAPASS

• J:COM Kuack Media

• Lola

• Kolbi Music

• Viva Musica

• Movistar Musica Peru

• Movistar Musica Colombia

• Vodafone Zambia

• Virgin Mobile Colombia

• Orange Dominican Republic

• Bitel Peru

• Digicel Lickd Line Music Mora Qualitas MeLON/Kakao Music

• Kakao Music

• MeLON Mixcloud Naver Music / Vibe V Napster / Rhapsody

• Rakuten

• Napster

• Rhapsody

• Movistar Colombia

• Vivo Música

• Aldi Life

• Hofer Life

• SoundMachine NetEase Cloud Music Neurotic Media

• Jpay (US prisons)

• GTL (US prisons) Nightlife Music V Nuuday (YouSee Musik) Pandora Primephonic Qobuz

• Qobuz Basic

• Qobuz Premium

• Qobuz HiFi

• Qobuz Studio

• Qobuz Sublime+ ROXI fka Electric Jukebox Shazam Simfy Africa/MTN SiriusXM Slacker

• Basic Radio

• Radio Plus

• Slacker Premium

Stellar Entertainment

• Air Vanuatu – VU

• Silk Air – SG

• Malaysia Airlines – MY

• AirAsia X- MY

• AirAsia – MY Virgin Australia – AU

• RoyalBruneiAirlines -BN

• SunExpress – TR

• Garuda Indonesia – ID SoundCloud Soundtrack Your Brand Spotify Target Media

• downloadmusic.nl

• zazell.nl

• top40.nl

• mega-media.nl

• net5.nl • TVOranje.nl

• SBS6.nl

• mocreate.nl Tencent Music Entertainment V

• Kugo

• Kuwo

• QQ music

• WeSing (Karaoke) Tesla Music Tidal V TikTok TIM Italia TouchTunes/ Playnetwork

• TouchTunes

• Playnetwork Trackdrip V Traxsource Ultimate Music China

• Huawei

• Gionee

• Lenovo

• Samsung Milk Music (China only)

• Xiaomi Music United Media Agency V

• VKontakte

• Odnoklassniki

• Boom VEVO V Xiami Xite V

• Xite Lite

• Xite Premium Yandex Music YouTube V YouTube Music/Premium V

V” represents Video supported Digital Stores

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