In a statement by BOVIBES ENTERTAINMENT & COMMUNICATIONS CEO Ibe Boco says ,”We can block this leak”
The term creative economy is a new concept which cuts across economic development,culture tourism,trade,technology,communication,performing art etc.
The activities of these sectors have given birth to creative industries..”the creative industries are among the most dynamic sectors in the world providing new opportunities for developing countries to leapfrog into emerging high-growth areas of the world economy.”UNCTAD.
The creative industries are intensive in creative skills and can be a major source of revenue through trade and intellectual property.
If any state is serious about building a twenty first lasting economic base,it must take the creative industries seriously,this means changing policy processes to allow creative talent-show in exchange for more revenue.
The Aba shoemakers need innovative designs,the tailors need sketch artists,the fabricators need ICT specialists,the brands need digital marketing,the products need 21st century branding,the designers need PR services,the models need professional stylists,photographers and make up artists and so on.
This is why BOVIBES ENTERTAINMENT & COMMUNICATION have come up with initiatives to plug this leak to promote synergy among creative industries in the state, a creative cluster program is necessary towards building a strong creative economic base.
The creative economy will interface between creativity,culture,trade,economy, technology as expressed in the ability to create,circulate and sell intellectual property and has the potential to generate income ,jobs and export while at the same time promoting social inclusion and human capital development.
The need to build a state and an economy that will stand out to come up with wide range of program that have their origin in individual creativity skill and talent and have a potential for wealth creation through intellectual property.
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