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Google has announced the opening of applications for the 2025 edition of its Hustle Academy program, designed to support small and medium-sized businesses (SMBs) in Kenya, Nigeria, and South Africa.
The program aims to empower African entrepreneurs with AI-powered business training, expert mentorship, and a robust entrepreneurial network.
Since its inception in 2022, the Hustle Academy has provided critical support to over 15,000 SMBs, helping them overcome obstacles and unlock their full potential.
The 2025 program will focus on AI-powered business training, enabling SMBs to leverage cutting-edge technology for growth.
The free, virtual Hustle Academy 2025 bootcamp will cover; Incorporating AI into operations, marketing, and customer engagement and Business strategy, financial management, digital marketing, and leadership development.
To be eligible, SMBs must have been operating for at least one year in Kenya, Nigeria, or South Africa and be seeking to expand their business.
Participants will benefit from expert mentorship, practical case studies, and networking opportunities.
A new season of the “Hustle Academy Brings You” speaker series will feature inspiring stories from successful African business leaders, including Adenike Ogunlesi, Brian Jura, and Foluso Ogunwale, among others.
Notably, these episodes will be available on the Google Africa YouTube channel.
