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LOTUS Bank, a non-interest commercial bank, has announced a partnership with Inter Lagos FC, a Nigerian National League (NNL) club, to provide critical financial support and strengthen the club’s domestic and international ambitions.
This move is part of a growing trend among Nigerian banks to leverage sports sponsorships for brand visibility and community engagement.
LOTUS Bank’s partnership with Inter Lagos FC aligns with its vision of supporting initiatives that create lasting impact, particularly in youth engagement, economic opportunity, and social cohesion.
Banks in Nigeria, such as PremiumTrust Bank and Zenith Bank, are increasingly investing in football to boost brand visibility and community engagement.
Sports sponsorships have been shown to increase purchase intent by 10% and significantly boost brand awareness, according to Nielsen’s 2022 Global Sports Marketing Report.
The partnership aims to drive financial inclusion, expand customer base, and connect with diverse audiences.
According to Kafilat Araoye, Managing Director and CEO of LOTUS Bank, Football, like most sports, is a powerful tool for youth engagement, economic opportunity, and social cohesion. Our collaboration with Inter Lagos aligns with our vision of supporting initiatives that create lasting impact.”
In addition, Lanre Vigo, co-founder and CEO of Inter Lagos FC said LOTUS Bank shares their passion for innovation and progress, and we’ve seen their dedication to sports development firsthand. Partnering with a forward-thinking financial institution strengthens our drive for excellence.
LOTUS Bank’s partnership with Inter Lagos FC is its second sports sponsorship deal in three years.
